
Garden for Wildlife
Year in Review Impact Videos
Garden for Wildlife is committed to fostering thriving wildlife habitats through the power of native plants. Offering a diverse selection of regionally tailored native plants, conveniently delivered to your doorstep. Expert guidance empowers individuals to create their own backyard sanctuaries, contributing to the preservation of biodiversity.
Created video campaigns for Garden for Wildlife that highlight the yearly impact of the program on both the organization, its customers and the planet.
Each video tells the story of the year's achievements, focusing on the positive impact of Garden for Wildlife. The 2021 video emphasizes the program's transition from education to direct action by offering native plant collections. The 2022 video celebrates the ongoing success of this initiative and anticipates further growth in the coming year.
Key Points:
Empowering Customers: We wanted the videos to focus on how the program empowers individuals to directly contribute to wildlife conservation through native plant gardens.
Community Focus: The videos emphasize the collaborative nature of the program, highlighting the network of regional plant growers and the dedicated community of Garden for Wildlife supporters.
Quantifiable Impact: Vague statements of success are avoided by emphasizing tangible results, like the number of wildlife species supported by the program's plant collections.
Emotional Connection: The videos evoke an emotional connection by showcasing the beauty of native plants and the importance of wildlife conservation.
CLIENT
Garden for Wildlife by National Wildlife Federation
SERVICES
Video + Motion Graphics + Illustration
YEAR
2021, 2022